There is much to gain for a consumer which will encourage them to use an online store rather than the conventional shopping methods.
These advantages are:
Choice - the web empowers the consumer and gives them increased choice of what to buy, when to buy and a greater range of prices.
Vast selection online – when using the internet to browse for what to buy, products can be reviewed with no cost in money and relatively little time spent.
Quick comparison – comparisons can be made on a range of areas including price, specification, quality and availability in a matter of minutes from the comfort of their own home.